Icepeak and Toyota Gazoo Racing team start collaboration

The Toyota Gazoo Racing team and the Finnish sports clothing brand Icepeak have entered into a collaboration agreement. Icepeak will provide clothing for the Toyota Racing team and, as part of the agreement, Icepeak’s logo will be seen on the team’s clothing, rally cars and transportation equipment.

”Toyota is a well-known brand, and we are very satisfied that the Toyota Gazoo Racing team has chosen Icepeak as an official clothing partner. Icepeak is one of the biggest sporting brands in Europe, and collaboration with Japanese Toyota means joining forces with an internationally well-known company. It will increase Icepeak’s visibility on a global scale,” says Panu Suominen, Icepeak’s brand director. ”Icepeak’s global look and always technical details fit perfectly with Toyota.”

The team principle of the Toyota Gazoo Racing team, Tommi Mäkinen: “We are very glad to be working together with Icepeak in our team wear. Most important to us as a team is that the clothing is suitable for the job, durable and of good quality, which reflects our way of working in general. The whole process with the clothing partner is important to us and the flow from the design to the order and all the way to the actual delivery has proven to be efficient and reliable.

The nature of rallying is to work in very different conditions, so this also demands a lot from our team wear. This new partnership will keep us warm when needed and also provides cooler choices for the hot conditions which we will encounter for example in Mexico.”